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Krause Gentle Corporation
Beginning in 1998, W.A. Krause endowed $100,000 each to the University of Iowa, the University of Northern Iowa, Iowa State University and Drake University. The Krause Challenge, the first program of its kind, exposes students in select finance classes to investment strategies and portfolio management experience; spotlights Iowa-based companies; and encourages students to pursue careers within Iowa. Strategic America’s primary responsibilities were event planning and media relations. Since the program’s inception, SA orchestrated news conferences in each university town to announce the Krause Challenge results; coordinated the news conference announcing Steve Forbes, publisher and editor-in-chief of Forbes magazine, as the National Krause Challenge Advisory Committee Chairman; and garnered local and national media coverage valued at $37,867 in the first two years, including coverage twice in The Wall Street Journal.
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