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Join the Ride Iowa
Join the Ride Iowa is a celebration of renewable energy in Iowa. With Iowa at the epicenter of this national hot topic, the Iowa Farm Bureau Federation sponsored the creation of the nation’s first-ever, E-85-powered chopper, designed and built by the Teutuls of American Chopper fame. Initially asked to develop a campaign to promote a raffle where the chopper would be given away, we took it a step further and positioned the unique chopper as the first salvo to an effort that has grown into a comprehensive integrated awareness campaign, from a website, to print and broadcast, to posters, event marketing and national media relations. The chopper was featured in several national media outlets from business and entertainment to environment and sports, including CBS Radio, Hollywood Reporter, Ethanol Producer, Indy Channel for XM Radio and RenewableEnergyAccess.com.
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