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ABC Extreme Makeover
While building an Iowa family its dream home for an episode of ABC’s Extreme Makeover: Home Edition, Hubbell Homes, a top Iowa builder, enlisted Strategic America’s help.
SA worked with statewide media to secure the best coverage, and coordinated media interviews between Hubbell executives and ABC talent to best tell Hubbell’s story.
SA’s media relations efforts totaled more than $195,000 in earned media. Hubbell’s work on the project was featured on every ABC-TV news affiliate in the state, as well as Fox, ABC and NBC outlets in every major daily paper and on 15 radio stations statewide.
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