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SRF
SRF (State Revolving Fund) is a partnership between the Iowa Department of Natural Resources and Iowa Finance Authority. SRF asked us to help clarify their brand by creating a logo and tagline. Then, we needed to develop a print campaign to tell people what SRF could do for them.
By focusing on the partnership and SRF’s emphasis on funding water infrastructure projects for communities, we were able to craft a meaningful, simple and powerful look for an otherwise complex entity. The print campaign uses iconic water-related symbols to make simple points about SRF’s low-cost loans for water projects. With any luck, our client will soon be awash in applications.
www.IowaSRF.com
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