With consumers everywhere suffering from morning grogginess, we decided Kum & Go needed to take a stand. A stand against morning face—with its puffy eyes, bedhead and that overwhelming desire to hit the snooze button and roll back over. It had to go. And Kum & Go Java Ridge 2.0 and cappuccino was the perfect cure.

The SA team crafted a campaign to Fight Morning Face. Our team shot original photography, found the perfect look and concepted fightmorningface.com—a site for consumers to upload and share their own morning face photos. Blue Compass lent their production and programming expertise for the website too. Jolting results in a tasty package—just another victory for a client who believes in great creative solution.