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Join the Ride Iowa
Join the Ride Iowa is a celebration of renewable energy in Iowa. With Iowa at the epicenter of this national hot topic, the Iowa Farm Bureau Federation sponsored the building of the nation’s first-ever, E-85-powered chopper, designed and built by the Teutuls of American Chopper fame. Initially asked to develop a campaign to promote a raffle where the chopper would be given away, we took it a step further and positioned the unique chopper as the first salvo to an effort that has grown into a comprehensive integrated awareness campaign. From a website, to print and broadcast, to posters, event marketing and national media relations, Join The Ride Iowa is extending the celebration past Iowa’s borders. Because renewable energy is a good idea everywhere.
www.JoinTheRideIowa.com
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