PROGRAM AT ST. GREGORY TOP OF MIND SA's powerful spot pieces together the complexities of addiction on behalf of St. Gregory Retreat Center, one of a few programs in the world to recognize and repair the neurocognitive dysfunctions that hinder recovery.
ITC VENTURE BRIDGES RURAL DISCONNECT With rural access to affordable telecommunications and Internet services threatened, SA developed a grassroots campaign—The Great Disconnect—that led to extraordinary activism, overwhelming media support and unity among competing broadband providers.
IFA LISTENS TO BE HEARD The Iowa Finance Authority (IFA) wanted to better communicate with its customers, so SA researched, analyzed and rebranded the IFA en route to a successful media campaign that included direct, radio and social media.
COVEY'S 7 HABITS: SA HAS A PARADIGM SHIFT Over the course of 2011, SA introduced its staff to Stephen Covey and his best-selling 7 Habits of Highly Effective People. The course proved informative for all and transformational for many. With this powerful new understanding in tow, SA plans on incorporating each habit into the first 7 months of 2012. Walk around the halls at SA and you'll see what it looks like when teams have their maturity plotted on a continuum. Look even closer and you'll notice that the ROI from Covey is paying large dividends in the effectiveness arena. Check it out, but don't trip on those Big Rocks.
TAKE THE PODIUM: SA DOES IT AGAIN Here at SA we've had another amazing year of acclamation. Wendy's honored SA with its prestigious Diamond Award for marketing excellence on our microsite "Which Salad Are You?" SA also took home several coveted awards from the Des Moines Business Record, including Best Public Relations Firm and Best Advertising Agency for the third consecutive year, and also the Best Small Company with the Most Promising Future for the second consecutive year. SA finished as the runner-up in a new category, Best Social Media Company.
Earlier this year, SA won four Gold and four Silver Addy Awards, as well as several AMA NOVA awards. During the AMA ceremony, John Schreurs was honored as the year's Silver Medalist for his expertise and tenure in the marketing industry. Even SA's new headquarters wasn't left out, being featured as a top digital agency for creative offices on Mashable, one of the largest blogs on the Internet.
