One Voice, One Look and One Brand for Exmark® To increase Exmark's local dealer participation goals, SA created more than 500 localized media plans—all in a matter of days. Now retention of dealers who participated in 2012 for the 2013 program exceeds 90%.
Beautiful New Websites with Intelligent Technology for R&R Realty Group R&R Realty Group now has six cutting- edge responsive websites designed and developed by SA. The new websites bring a strong brand presence for the Des Moines commercial real estate company.
Winter of Winners Huge Success for the Iowa Lottery With an expanded portfolio of prizes to give away, the Iowa Lottery needed a clever way to package its seasonal campaign. SA brought the “Winter of Winners” to life for the Iowa Lottery.
Foster Group Gets Second Wall Street Journal Article Chief Investment Officer Kent Kramer’s advice appears in a half-page article and infographic published May 6 under the headline “Sell Some Stock If Retirement Is Near.” Kramer also was featured in The Journal’s online Wealth Management section on Feb. 22.
Medikly NamedTop Cool Vendor in Gartner’s Annual Report Our channel partner, Medikly, was just named a “Cool Vendor” in the Life Sciences for 2013 by leading analyst firm Gartner, an honor bestowed on only 5 companies! Read more about this achievement, and the world-class digital capabilities our partnership with Medikly brings to Strategic Health, SA’s healthcare vertical.
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Strategic America Wins Two Magellan Awards Strategic America won two 2012 Magellan Awards in the Communications Campaign Competition. Our promotion of the USS Iowa for the Pacific Battleship Center won a Gold Award, an honor reserved for campaigns that were in the top two best campaigns in their respective categories. It was also recognized as the 24th best overall campaign among entries. In addition, our creation of the Hot ’N Juicy microsite for Wendy’s Restaurants won a Silver Award and was ranked as one of the top three campaigns in its category. In just seven days after its launch, the microsite had 6 million impressions, nearly 6,000 visitors and more than 2,000 coupons downloaded.
Strategic Americans Participate in 4A’s Competition Four employees from Strategic America participated in the 4A’s Virtual Institute of Advanced Advertising Studies (IAAS) this past fall. The program is designed to give advertising professionals a chance to grow and learn in an educational environment, but while working with real client challenges.
SA employees competed on two teams and both were assigned to work on Unilever’s Axe Shower Gel, specifically to encourage users to switch from bar soap.
The logistics of the course alone were educational. All students met weekly via GoToMeeting and were able to hear lectures and ideas from industry leaders. Team members met as a group using Skype and Google Hangouts, allowing participants from across the country to work together.
The collaborative efforts allowed each team member to not only see the marketing process from end to end, but gave them each the chance to participate in the research, briefing, creative and presentation process. This allowed everyone to grow not only in their own field, but to understand the entire marketing process and how their own strengths can help build a team as a whole.
