The Iowa Farm Bureau Federation sought the help of Strategic America to develop a TV campaign that would provide clarity of its brand, with a goal of educating Iowans about the many ways the organization’s work reaches beyond agriculture and touches all Iowans in some way.
“Iowa Rise Up” came to life, encompassing four major initiatives: Iowa’s farmers and agriculture, youth and education, community and rural development, and research and wellness. The “rising” name illustrates Iowa Farm Bureau’s commitment to innovation and the overall success of our great state.
The spot was filmed in four locations throughout Central Iowa—Drake University, Lincoln High School, Brice Farm in Ogden and Pine Creek store in Winterset—and is running statewide on both broadcast and cable through November.
For each “like” the Iowa Rise Up landing page received during September, Iowa Farm Bureau donated $1 to the Iowa Food Bank Association to help the 400,000+ Iowans who are food insecure.
Watch the new television spot and learn more by visiting IowaRiseUp.com.
NEW TEAM MEMBERS Our team of experts is growing! Meet Dave Miglin, VP of Interactive Services and, Emily Abbas, Executive Director of Public Relations. Their experience will further help SA clients enhance their overall marketing strategy.
IOWA LOTTERY WINS NATIONAL INNOVATION AWARD The Iowa Lottery’s “Game Book” was named best new instant-scratch game by the North American Association of State and Provincial Lotteries. This group represents lotteries in the United States, Canada and Mexico. This is the third time in recent years that the Iowa Lottery has won international industry awards.Check out the blog!
100,000 IOWA STUDENTS ARE ABOUT TO BE STEM' AFIED! Statewide efforts to raise awareness about Science, Technology, Engineering and Mathematics (STEM) are about to get a facelift and infusion of energy. The new brand leverages the STEM acronym and prominently ties it with our state’s roots by conveying the idea that “Greatness STEMs from Iowans.”
CHECK OUT OUR NEW BLOG DESIGN! We recently updated the SA blog with a fresh, responsive look. This means it is now mobile- and tablet-friendly, so feel free to read up while you’re on the go.
BUSINESS RECORD "BEST OF" WINS We’re honored with our recent Best of Des Moines awards, including Best Company Use of Social Media, Best Public Relations Firm and Best Small Company with a Bright Future. Year after year, SA continues to push our team members to live up to the principles we preach. Learn more about how we're living these awards every day at Strategic America.
UNITED WAY CAMPAIGN RESULTS 2013 marks the 10th straight year that Strategic America achieved 100 percent employee participation in our United Way campaign—not something many companies our size can tout!
BRAS FOR THE CAUSE SA employees gave of their time, money and talents to support the Susan G. Komen Foundation. Nearly $800 was raised via a drink pink contest, bake sale and chili cookoff. For the fourth year, team members in the creative department also designed a themed bra to be auctioned off at the Bras for the Cause Gala on November 2.