(DES MOINES, June 8, 2009) – Thousands of marketing firms around the world enter the American Advertising Federation’s ADDY® Awards each year. Only a select few, the best of the best, rise from local competitions, through regional judging to the national stage. Strategic America (SA), a Des Moines-based integrated marketing firm, has done just that – and won the American Advertising Federation’s top award.
SA’s 2007 Annual Report for the Mid-Iowa Council Boy Scouts was named a winner in the world’s largest advertising competition, the ADDY® Awards on Saturday, June 6, 2009 at an awards ceremony in Washington, D.C. After winning at both local and regional levels, this pro-bono piece was judged by some of the biggest names in advertising and competed against international firms for the honor.
“Winning a Gold ADDY® Award is a testament of what great talent we have in Des Moines,” says Bruce Ganzer, SA Creative Director. “SA was one of only four in the highly competitive Annual Reports category to receive the honor of a Gold ADDY® Award.”
The ADDY® Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year, approximately 60,000 entries are submitted to compete.
“I couldn’t be more proud of our team’s strategic approach and artful execution of the Boy Scout’s annual report,” says Mike Schreurs, SA’s CEO. “Having served in this industry for almost 30 years, an award of this caliber remains as exciting as ever and proves national peer recognition of our outstanding work.”
Strategic America was founded in 1980 and employs 85 communications professionals. SA represents more than 40 diverse national, regional and local clients, focusing on business-to-business, dealer, retail, consumer and insurance/financial services marketing. Strategic America is a well-regarded member of the American Association of Advertising Agencies (AAAA), Public Relations Society of America (PRSA) and Worldcom Public Relations Group.