(DES MOINES, IA, December 21, 2009) – Strategic America (SA), Des Moines’ leading advertising and PR firm as voted by readers of the Des Moines Business Record, started business today at a new location, 6600 Westown Parkway in West Des Moines.
The move highlights a strategic decision that involves building brand identity for clients and for SA and strengthening the culture and opportunities for SA associates.
“We selected a location that would foster creativity and showcase our talents as well as the strengths of our clients,” says SA CEO Mike Schreurs. “Entering our 30th year of business, we are highly optimistic about the anticipated economic upturn and our role in our clients’ growth. Despite the worst recession in decades, SA’s stability allowed us to make this major decision for new headquarters. We’re more capable than ever to produce strategic and innovative work for our partners across the nation.
“The process of site selection and remodeling strategically focused on developing offices that highlight our numerous national clients specializing in products for the home,” says Schreurs. “We’ve found this change of venue to be an incredible opportunity in many ways. For example, we developed a partnership with MAiSPACE for our new furniture.”
“This nearly one-year long process has been seamless, thanks to the leadership of John Schreurs, our President and COO in partnership with Lisa Holtorf, Director of Production and Design Services, who’ve coordinated every aspect of our move. They identified numerous best practices, cost savings and creative elements that make our new offices a case study for agencies and a platform for our future. Additionally, significant thanks are required to Doug Siedenburg in guiding us through the real estate decision making and also Ruhl & Ruhl, brokers for the 6600 Westown Parkway site.”
In keeping with the culture-building opportunities of this move, several SA associates tweeted about the move as it was underway. Photos and comments have been posted to SA’s corporate Facebook profile.
Strategic America had previously been at 1500 NW 118th Street for more than ten years. Plans for an open house and 30th anniversary celebration will be announced this spring. Its new location had been headquarters to Regency Homes, Inc. SA will occupy approximately 25,000 square feet on the first floor.
Strategic America is an integrated marketing communications firm that employs 85 communications professionals. Founded in 1980, Strategic America represents more than 40 diverse national, regional and local clients, focusing on insurance/financial services, retail, government and nonprofits, business-to-business and channel marketing.
Strategic America is a well-regarded member of the American Association of Advertising Agencies (AAAA), the Public Relations Society of America (PRSA), Worldcom Public Relations Group and the Direct Marketing Association (DMA).