Facebook Advertising and Coupon Microsite Combo
Wendy’s looked to Strategic America to help drive traffic and increase sales in 2011, along with promoting current, new or special monthly products. The promotional plan developed is scheduled to run through the end of the year.
Capitalizing on the opportunity to reach the target market quickly and efficiently through Facebook, Strategic America developed a Facebook advertising and coupon landing page combination engagement plan. Facebook ads were designed to rotate to align with Wendy’s monthly promotional products. When clicking on the Facebook ad, a customer is taken to a Wendy’s landing page—a microsite—which showcases the current promotional product for that month. When on the landing page, the consumer is able to receive a Wendy’s coupon by entering their ZIP code. The ZIP code allows for customization of the coupon to the designated market area.