Taste of Chicago
Veria is a growing natural health and wellness company combining Veria TV, a lifestyle-focused website and an all-natural product line. Strategic America (SA) developed an integrated marketing campaign to promote Veria’s newest show, Hot on the Trail with Sunny Savage, and promote a sweepstakes to Hawaii. Sunny is a wild foods expert who shows viewers how to identify and cook with plants found in the great outdoors. The "Taste of Chicago" was selected as the launch event for Veria since it is the largest food and music festival with over three million attending and is the 3rd largest DMA in the U.S.
SA’s creative team faced a challenge in developing strategies for this event that encompassed raising awareness for the Veria brand, Hot on the Trail program, wild foods expert Sunny Savage and promote a sweepstakes to Hawaii. A sophisticated brand to appeal to a wide audience and create consistency among all elements was created. Relationships with Chicago media, local bloggers and online media inclusive of social media were developed and promoted.