PLAN

With an outdated mobile education trailer, the Iowa Department of Natural Resources (IDNR) turned to Strategic America and their partner, Applied Art & Technology, to present an exciting way to learn about energy and waste topics and how they affect our environment and ultimately each one of us.

CREATE

Strategic America proposed a “Cause & Effect: Your Eco Story” exhibit with an all-inclusive experience that included informative displays, interactive kiosks, educational videos and more. The exhibit was equipped with touch screen computer games, flat screen TVs and interactive displays that showcased sustainability, recycling, household hazardous materials, water conservation and energy conservation.

Creative execution elevated what looked like a chunk of earth on the truck bed with interior design educating consumers on what they could do to affect the environment around them. The entire interior was designed to look like various parts of a home with facts and information to promote being green.

ACHIEVE

• 32,370 people visited the trailer, plus thousands at the Iowa State Fair.
• The trailer went to 25 events in Iowa in 2010, primarily county fairs, safety events, festivals, energy-efficiency events and the Iowa State Fair.