PLAN

At the time when state funding for ethanol was in question, the Iowa Corn Growers (Iowa Corn) needed to bring awareness to the availability and sustainability of ethanol-based fuels. Iowa Corn is funded by Iowa’s Corn Growers, so a campaign that was visible for members as well as consumers was key.

CREATE

SA photographed five Iowa corn growers to reach out to the individual communities these farmers served as well as the rest of the state. Through some clever messaging, outdoor signage was created to show that buying ethanol helps agriculture, a key industry in Iowa, as well as the environment and the fight against dependency on overseas oil.

ACHIEVE

• The campaign brought awareness throughout the state of Iowa about the benefits of buying ethanol.
• Iowa Corn teamed up with Kum & Go to put on pump toppers with SA’s creative promoting ethanol to consumers at the point of choice – the gas pump.
• Eight months of Total Daily Effective Circulation for outdoor billboards was 75,222,000 impressions.