Great Western Bank
Following a very successful spring HELOC campaign, Great Western Bank still sensed pent-up demand for consumer loans, even though general economic conditions remained slow at best.
GWB again turned to SA to deliver a results-driven lending campaign built around insights of summer activities and lifestyles.
A highly competitive rate – while certainly the hero - was just one of the reasons to entice customers to get a loan “All Summer Long.”
A layered communication strategy was launched, targeting consumers via traditional and nontraditional media, POS signage, and highly targeted prospect direct mail.
Whether stay-cation or vacation – Great Western Bank had the loan for whatever made your summer greater.
Bank realized 111% of goal for the promotion
Achieved a 35% penetration of add-on product sales
Consumer demand and banker enthusiasm have resulted in request for SA to update creative and extend campaign into fall