PLAN

Friends of Scouting is the largest annual fundraising event for the Mid-Iowa Council.

CREATE

Develop materials to help promote this fundraising initiative that are compelling enough to reach an aggressive fundraising goal in a down economy. Developed messaging, “Step Up to Scouting” showcasing the way Scouting benefits our young boys, including stats from a Boy Scouts Survey. Development/Production of Brochures, DVD, gift structure and giveaway window decals.

ACHIEVE

 

• Exceeded goal for the first time with pledges received of $836,775
• Scout Unit Presentations: 301 – reached goal
• Individual Prospects: 7456 – exceeded goal