PLAN

The Mid-Iowa Council Boy Scouts came to SA to find a clever way to create an engaging annual report that would clearly show the mission of the Boy Scouts while relaying the important data from the past year. 

CREATE

SA decided to tell the story of the Boy Scouts and what they are all about. To creatively capture the attention of potential donors, SA designed the annual report to look like a sash for badges and created the “Philanthropy Badge,” which looks like an actual Boy Scout merit badge. 

ACHIEVE

The annual report was distributed to 2,000 people, including major donors.

The Mid-Iowa Council was pleased with the creative outcome of the annual report.