Our Work
For over 30 years, Strategic America has helped our clients to lead and innovate.
We’re in the business of engaging consumers to form relationships with our clients’ products and services. Through our creative ideas across all media and disciplines, we generate loyalty for our brands. We help companies build great brands. We believe passionately in the power of ideas to differentiate and motivate.
Brand design and expression is a strategic discipline within SA. Ideas formed through strategic account planning, data and deep dives bring forth the brand’s identity, aspiration and affiliation—the higher needs of consumer motivation. The product and/or service is the experience.
Creating evocative, engaging, effective brand experiences often means identifying brand archetypes and metaphors to gain early reference tracks for character and expression to move. (By the way, SA is the dreamer/achiever—the ability to create “magic” designed for results.)
Brand refresh. Positioning. Extensions. Promotional branding. Strategy planning, message mapping and more; all are delivered within an integrated framework calibrated to accomplish the most within efficient guidelines.
Distinctive, effective branding is a significant aspect of SA’s work and service to traditional and field marketing clients nationwide.
Boy Scouts of America - Website Overhaul
- Website
Exmark
- Double-digit sales increases
- Retention in the program exceeds 90%
Iowa Lottery - Winter of Winners
- TV, radio, POS, online
- Exceeded goals for entries and VIP Club activations
Iowa Mortgage Help
- Radio, TV, print
- Hotline intakes have almost doubled since PSA launch
i wireless - Reality Check
- Print, Television-Video, Radio
Changing Lifestyles, Changing Lives - LCS
- After one year, LCS has seen positive industry response to the branding of their family of companies
- Branding, Print, Website
Lennox Premier Dealer - Customer Satisfaction Program
- 29% response rate
Neighborhood Finance Corporation - Housing Stability in the City
- Print, Branding, PR
R&R Realty Group
- Six responsive websites developed
- SEO
- Social Media
St. Jude Hospice
- Differentiation in a packed marketplace
- Unique and moving spot that breaks through the clutter
Wendy's - Dave’s HOT ‘N JUICY
Veria - Taste of Chicago
- Media relations, social media, event planning
- 337% increase in website traffic
Hunter Douglas
- Custom tailored local ad program
- Ad customization & fulfillment
- Sales increased 10-11%
Service Experts - Great North American Sales Blitz
- Custom tailored local ad program
- Ad customization & fulfillment
- Sales increased 10-11%
West Glen Town Center
- Accumulated $168,304.10 in PR value
- Runner up for Best Company Use of Social Media, Business Record
- Raised awareness/engagement
West Glen Town Center - Martini Fest 2012
- More than 800 people in attendance
- Drove traffic to West Glen retailers
Kum & Go - Pop Vs Soda
- Website microsite, Online advertising, Billboard, Radio, Social media including coupons
- Sales increased from 4-7%
Kum & Go - PURLs
- Direct mail, PURLs
- 11% response to online PURL survey
Service Experts - PURLs
- Direct Mail, Follow up Email, Call and Postcard
- 17% of responding customers purchasing with Service Experts, the promotion paid for itself within the first month
ITC Venture - The Great Disconnect / Iowa LinkedUp
- Print, Website, Branding, PR
Kum & Go - Fight Morning Face
- POS, Radio, Billbaord, Mobile Outdoor, Print, Online Banner Ads, Custom Website, Guerilla Marketing, Social Media
- Website traffic increased by 10,000 visitors over one month
Pacific Battleship Center - USS Iowa
- Print, web, PR
- USS Iowa gained nearly $3 million in earned media value
Great Western Bank - HELOC
- Began another HELOC campaign thanks, in part, to last year’s success
- New work on the horizon with Great Western Bank’s Agribusiness
GCommerce
- Media Relations, Website, Advertising, Social Media, Video, Trade Show Display
- 213 stories and 74 social media mentions
Great Western Bank - Summer Promo
- Bank realized 111% of goal for the promotion
- Achieved a 35% penetration of add-on product sales
Iowa DNR - DNR Trailer
- Educational Campaign, Displays, Interactive Kiosks, Educational Videos
- 32,370 people visited the trailer with 25 events in Iowa
Hunter Douglas
- Print, Branding
- TurnKey program increased by nearly 400%
- Increased local dealer awareness in 500 additional market areas.
Great Western Bank - Great Holiday Giving
- Direct Mail, E-mail Blasts, Flyers, Lapel Badges, POS Signage
- Five stores exceeded new account goals for the weekend
Boy Scouts of America - Friends of Scouting
- Collateral Materials, Strategy
- Exceeded goal for the first time with pledges received of $836,775
Iowa Finance Authority - Rebranding Campaign
- Branding, Print
B2R
- Branding, Video, Packaging, Social Media, PR-product launch
i wireless - Q1 In-Your-Face Campaign
i wireless – In Your Face
- 5 spots in 5 weeks
- Best month in sales yet!
i wireless - Johnny MEGAtalk
- Television, Radio, Print, Branding
Branson / Lakes Area Convention and Visitor's Bureau
- TV, Print, Radio, Tagline
Broadlawns Medical Center
- Branding
i wireless - Spot On
- 7 spots and promotions within 30 days
- Powerful product driven spots that continue to turn sales
Rotobrush International
- Website, Direct mail, Branding, PR
St. Gregory's Center
- Website, Print, Radio, Video, PR
Boy Scouts of America - 2009 Annual Report
- Annual Report
- Distributed to 2,000 people
Boy Scouts of America - Maytag Center
- Collateral materials, strategy
Iowa Corn Growers
- Branding, strategy, media planning and buying
- Eight months of Total Daily Effective Circulation for outdoor billboards was 75,222,000 impressions.
