A veteran leader with more than 25 years in marketing, Sheryl Rinker has spent half of that period specializing in database marketing, building expertise in segmentation and list strategy as well as direct marketing. Prior to joining Strategic America in 1999, Sheryl served in corporate marketing and senior-level agency positions, focusing on banking and financial services. She was Director of Marketing for a major midwestern financial institution and senior vice president for a database marketing company. For SA clients today, Sheryl develops and executes fully integrated marketing strategies that generate results and success. A strong coach and mentor, Sheryl is a graduate of the Association of Business and Industry’s Leadership Iowa program. She serves on the foundation board of Children & Families of Iowa and was previously on the board of the Iowa Chapter of the American Marketing Association.