Lore’s areas of expertise include strategic planning, counsel, research, issues management and providing marketing direction to clients and SA staff. Lore is the author and key instructor of several levels of executive presentation and media training. In her earlier career, Lore served as a news producer, reporter and anchor for WHO Broadcasting and led public relations in two state agencies—the Iowa Department of Human Services and the Iowa Department of Cultural Affairs/State Historical Society of Iowa. In addition to directing SA’s PR department, she plays a key role in the agency’s business development. Lore has received numerous awards for her work and has earned the Accredited in Public Relations (APR) designation from the Public Relations Society of America. She is a graduate of the Association of Business and Industry’s Leadership Iowa program. She serves as an active leader for the Worldcom Public Relations Group and Rock In Prevention.