Strategic
America Begins Business in New Offices
That Showcase
Clients, Growth, Talent
Move Highlights
Nearly 30 Years for Marketing Firm
(DES
MOINES, IA, December 21, 2009) – Strategic America (SA), Des Moines’ leading
advertising and PR firm as voted by readers of the Des Moines Business
Record, started business today at a new location, 6600 Westown Parkway in
West Des Moines.
The
move highlights a strategic decision that involves building brand identity for
clients and for SA and strengthening the culture and opportunities for SA associates.
“We
selected a location that would foster creativity and showcase our talents as
well as the strengths of our clients,” says SA CEO Mike Schreurs. “Entering our
30th year of business, we are highly optimistic about the anticipated economic upturn
and our role in our clients’ growth. Despite the worst recession in decades,
SA’s stability allowed us to make this major decision for new headquarters. We’re
more capable than ever to produce strategic and innovative work for our
partners across the nation.
“The
process of site selection and remodeling strategically focused on developing
offices that highlight our numerous national clients specializing in products
for the home,” says Schreurs. “We’ve found this change of venue to be an
incredible opportunity in many ways. For example, we developed a partnership
with MAiSPACE for our new furniture.”
“This
nearly one-year long process has been seamless, thanks to the leadership of
John Schreurs, our President and COO in partnership with Lisa Holtorf, Director
of Production and Design Services, who’ve coordinated every aspect of our move.
They identified numerous best practices, cost savings and creative elements
that make our new offices a case study for agencies and a platform for our
future. Additionally, significant thanks are required to Doug Siedenburg in
guiding us through the real estate decision making and also Ruhl & Ruhl,
brokers for the 6600 Westown Parkway site.”
In
keeping with the culture-building opportunities of this move, several SA
associates tweeted about the move as it was underway. Photos and comments have
been posted to SA’s corporate Facebook profile.
Strategic
America had previously been at 1500 NW 118th Street for more than
ten years. Plans for an open house and 30th anniversary celebration will be
announced this spring. Its new location had been headquarters to Regency Homes,
Inc. SA will occupy approximately 25,000 square feet on the first floor.
Strategic
America is an integrated marketing communications firm that employs 85
communications professionals. Founded in 1980, Strategic America represents
more than 40 diverse national, regional and local clients, focusing on
insurance/financial services, retail, government and nonprofits, business-to-business
and channel marketing.
Strategic
America is a well-regarded member of the American Association of Advertising
Agencies (AAAA), the Public Relations Society of America (PRSA), Worldcom
Public Relations Group and the Direct Marketing Association (DMA).
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For more information:
Michael R. Schreurs, CEO
Strategic America
515.453.2000