Strategic
America Recognized for Results
Kum &
Go and Winefest 2008 Campaigns Honored at NOVA Awards
(DES MOINES, May 8, 2009) – In providing Strategic America’s (SA’s) distinguishing
factor among integrated marketing firms, SA recognizes its’ performance-based approach
is valued by its clients. This has been validated often and this time, at the local
American Marketing Association’s annual NOVA Awards, at which
Strategic America (SA) earned Best in the Consumer Campaign category
for a Kum & Go new store campaign and third place in the Non-Profit Campaign
category for Winefest Des Moines. The awards were given based on creativity, strategy
and results.
“At Strategic America, we value results for our clients above all else,” says Mike Schreurs, SA’s
CEO. “As an integrated marketing agency, we regularly initiate the vision and values
of our clients through compelling, on-target messaging and through the most effective
media and communications venues for the campaign’s audiences. Increasingly, this
means a campaign that combines traditional marketing with new and social media tools.”
SA’s winning campaigns showcased the firm’s integrated approach. The Kum & Go
campaign incorporated direct mail sent to homes near new Kum & Go stores coupled
with a call to click onto personalized URLs (PURLs).
The PURLs allowed Kum & Go to gain information on potential customers while
affordably raising awareness of store grand openings. Kum & Go then applied
this information to further refine product mixes in local stores and better market
to local audiences.
The Winefest campaign included design and public relations work, which resulted
in 15% higher attendance as well as exceeding revenue goals over the previous year.
Strategic America was founded in
1980 and employs 90 communications professionals. SA represents more than 40 diverse
national, regional and local clients, focusing on business-to-business, dealer,
retail, consumer and insurance/financial services marketing. Strategic America is
a well-regarded member of the
American Association of Advertising Agencies (AAAA), Public Relations Society
of America (PRSA) and Worldcom Public Relations
Group.
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For more information:
Michael R. Schreurs, CEO
Strategic America
515.453.2000