As the days get shorter, many retailers prepare for consumer buying power to exercise its influence in this year’s holiday shopping season. Many retailers have already seen evidence that the season has begun. Especially now that political ads are gone, traditional holiday marketing can begin. New products, especially in the technology category, e.g. smartphones, are… Read more »
Remember the process your digital team first used as SEO took off in the web world? They researched and found which keywords you should be using on the pages of your site, and made sure the website’s meta tags included the keywords that would help your site rank higher on the SERP (search engine results… Read more »
We all know how important it is to establish goals in your career, but it can also be a daunting task. Whether your company calls for you to develop goals or you are proactively finding ways to expand and improve your skill set, setting goals and continually monitoring your progress can help ensure success. How… Read more »
Not so long ago in the PR world, measurement was all about counting media clips and figuring advertising value equivalents. As it turned out – and not surprisingly – those numbers were just one component of meaningful measurement. They give you an idea of how much coverage you’ve received but don’t look at the… Read more »
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