Your Strategic Americans have officially made it to the second half of the 2014 season. If this were Titanic, you’d have just seen Leo using some charcoal to sketch a wealthy, topless woman. Unfortunately, I don’t have any of that for you. (I only do nudes in macaroni/beans.) However, I do have another exciting collection… Read more »
One of my teammates held a lunch ‘n learn for our team to highlight lessons she learned at a writing workshop. She mentioned the inverted pyramid style of writing – you know, the one that’s represented by a reverse pyramid to show that the most important information comes first, followed by the second most… Read more »
Localized marketing is the customization of a message or materials used to convey a message to a very targeted community or group. If you consider the fact that newspapers in America have been in existence for over 250 years and Yellow Pages for over 110 years, communicating and marketing to the local-level is not… Read more »
Thank you to Joey Taylor-Moon and Amanda Cheese for also contributing to this blog post. There’s no question that the rise of data-driven online advertising has changed the media landscape. While traditional radio is still big and still relevant, the ability to target your audience directly through a streaming service like Pandora or Spotify… Read more »
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