As a marketer, you’ve got your hands full with the ever-changing marketplace and the pressure to provide measurable results. With a multitude of communication channel choices and diversification in audiences, you have to communicate with the right people in the right way. And in today’s fast-paced competitive marketplace, you must be able to measure your… Read more »
Making a profit is not the only thing companies must be concerned about. Important, of course, but today they need to consider CSR, Corporate Social Responsibility. It’s no longer an option for companies who want to present a positive brand—both for their own employees and the communities they serve. A recent published study indicates that… Read more »
Super Bowl Sunday — that magical time of year where everyone gathers around the TV not just to watch grown men slam into each other for fifteen seconds at a time, but also to watch the commercials. This past week, the news cycle was dominated by discussion of Kim Kardashian, the Budweiser puppy and the… Read more »
Although media relations is merely one aspect under the wider umbrella of public relations, it has always been the component that is most closely associated with the best recognized tenant of PR: pitching stories. While this association may ring true on a surface level, there is so much more that goes into media relations than… Read more »
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